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Spanning thousands of shows, artists, and moments, the project required deep editorial curation and a considered approach to storytelling — distilling decades of history into a cohesive 400+ page archive. Every spread was designed to reflect the artists, the eras, and the evolving sound of the city.
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In close collaboration with Flyer Vault and Scotiabank Arena, we created a design that honoured the past while staying engaging and accessible. The final publication is more than a keepsake — it’s a living document of the arena’s lasting imprint on Toronto’s cultural identity.
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To mark 25 years of concerts at Scotiabank Arena, Flyer Vault brought AXI on to design a commemorative book capturing the cultural legacy of one of Toronto’s most iconic music venues.
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Stories of the stage:
25 years of concert history, bound in one iconic book
Design
Project Management
